Visual Identity + Marketing

University of Michigan Giving Blueday 2016

Pegged the to Tuesday after Black Friday, or Giving Tuesday, this 24-hour day of giving is promoted throughout the university with environmental signage, advertising, marketing materials, and events to engage students on campus. During the 24-hour timeline, the social media presence is vast, and reaches an online audience through shared graphics.

The Giving Blueday identity is shared campus-wide with all schools and units, so a simplified brand guidelines are key before distribution.

Designed marketing deliverables distributed at football games and day-of events on campus and produced banners and environmental signage displayed on campus leading up to Giving Blueday.

University of Michigan Giving Blueday 2017

In 2017, the University of Michigan celebrated its Bicentennial year. To align with the Bicentennial messaging happening throughout the year across campus, the design for Giving Blueday was a fun and playful, birthday-theme branding.

Brand identity created with layers of various design elements so all schools and units could pick and choose based on their specific audiences. The logo could be used alone for a more serious tone, or with a selection of birthday-themed “toppers” for the school/unit preference.

In addition to creating all marketing collateral to share campus-wide, worked with an outside video production company (DarkSpark) to concept and storyboard a promo video using the branding and theme.